Strategic management is critical for the sustainable development and prosperity of organizations. Business strategies allow enterprises to satisfy the ever-increasing demands of customers and offers greater value satisfaction. However, any strategy would be successful only if it has a beneficial return on investment and brings financial gains to the business of the organization and also adds value to the business of all involved stakeholders. Innovation is a complex process, one that can be easily identified as being of critical importance for organizational success but is still not efficiently measured and managed. This conference aims at initiating strategies for Business Potentiality & Sustainable Development. The conference will bring together researchers, academicians and practitioners from the business community and engage them in proactive discussion.